About this blog

Quality Share Surfer is a UK focused investing blog. Investing for me is an interesting and lucrative hobby – I’ve been doing it for about 5 years and gradually settling on a style.

My investing style is based on ‘factor’ investing – the idea that shares with certain attributes, e.g. value, quality and momentum, outperform the market on average. My strategy is focused primarily on exploiting two factors in combination: a) the tendency for high quality defensive businesses to outperform over time and b) the tendency of shares with momentum to continue to do well.

The blog has two aims. One is to set out my investing strategy and attempt to develop it over time. The other is to chronicle my investment decisions as they happen and to see how my strategy fares in practice. I’m hoping this will help me improve as an investor. Hopefully readers will find it useful too!